Summary

Original source:
http://www.usatoday.com/tech/news/techinnovations/2004-07-08-auto-chips_x.htm

Details

• - TOKYO --- Take a spin in Toyota's Prius hybrid sedan and you'll get an idea of why Japan's chip makers see a huge growth opportunity in the auto industry.

  - "Electronics is where car makers can really start to do innovation and they can differentiate their cars from competition," said Drue Freeman, vice president of global automotive marketing and sales at Philips Semiconductors, a unit of Philips Electronics.

  - Image censors, which are used widely in camera phones and digital cameras, can be embedded on the surface of automobiles to monitor the moves of vehicles around them and override drivers' steering, if necessary, to avoid a crash.

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