Summary

It's a free guide that discusses the details of the law, the philosophy of permission email marketing, and the likely strategy of the FTC in going after accused spammers. I consider it a must-read document for anyone sending email campaigns.

Original source:
http://www.arialsoftware.com/protectingyourselfintro.html

Details

• This guide is for anyone currently engaged in responsible email marketing activities who wishes to ensure they are abiding by the federal CAN-SPAM act while continuing to engage in responsible email marketing.
• As you are well aware, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 or CAN-SPAM act went into effect in Jan. 1, 2004.
• Following its implementation, the volume of spam on the Internet actually increased, demonstrating the futility of a legislative approach in stopping the spam problem.
• This guide is designed to help you iron out those headaches and let CAN-SPAM work in your favor, rather than functioning as an obstacle to the success of your email marketing campaigns.

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