Summary
This is being touted as the “year of convergence in the digital media world. Industry leaders at the Consumer Electronics Show in Las Vegas say consumers will be able to move content from one device to another seamlessly using wireless technology and a common operating system. Governing all digital functions easily from one location, from home security, setting TV programming via cell phone, to bidding on eBay, will be possible within the year.
Original source:
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=285721
Details
- Nielsen Waits On Digital Weights Nielsen Media Research has decided to delay a controversial plan to weight the results of its national people meter sample based on the penetration of digital cable TV services.
- Disney-ABC Names TV Marketing Czar Eleo Hensleigh, executive vice president for worldwide brand strategy at Disney-ABC Cable Networks Group, has been promoted to the newly created position of chief marketing officer and executive vice president for marketing & brand strategies at the Disney-ABC Television Group.
- The move comes just weeks after Viacom elevated CBS marketing chief George Schweitzer to head of a new centralized Viacom TV marketing unit, signaling that a new network marketing war may be afoot.
- CES: "Convergence" Coming; Cell Phones To Talk To TVs In the world of digital media, the notion of "convergence" has proven elusive.
- But at this year's Consumer Electronics Show in Las Vegas, Gary Shapiro, president and CEO of the Consumer Electronics Association, declared that in 2005, "Convergence is now real."
- At the show, Shapiro, Microsoft Chair Bill Gates, and Intel CEO Craig Barrett demonstrated how consumers will soon be able to move content seamlessly from one media device to another.
- The "Entertainment PC" could be the set top box on a high-definition television, for example, that allows users to store movies, music, photos, or home videos.
- It also has personal video recorder functionality, letting users record and store movies and programming for later use, as well as real-time messaging.
- For example, users can instantly access their home security system when they hear the doorbell ring.
- The Consumer Electronics Association's Shapiro acknowledged that all this consumer control is threatening to "less agile industries," most notably the cable and broadcast sectors, which depend on advertising revenue.
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