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Kellogg's ships mercury batteries inside boxes of childrens' breakfast cereal

Saturday, July 03, 2004 by: Mike Adams (see all articles by this author) | Key concepts: Kellogg's, breakfast cereal and heavy metals

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What could have prompted Kellogg's to take one of the most toxic heavy metals known to mankind and intentionally place it inside boxes of childrens' breakfast cereal? Insanity, perhaps. Or, more accurately, utter disregard for the health of their customers.

Even worse, Kellogg's has refused to pull the boxes from store shelves in Maine. Why? Because there's no law against it in Maine!

I suppose Kellogg's has to put something in the box to justify a $4 price tag for a bag containing twenty cents' worth of ingredients. The batteries alone are more expensive than the cereal. The problem is that they're also an environmental hazard. Do we really need more mercury floating around the country and potentially contaminating the cereal eaten by our children? Is this madness, or what? Kellogg's CEOs probably think it's brilliant marketing...

About the author: Mike Adams is a natural health researcher and author with a passion for teaching people how to improve their health He has authored more than 1,500 articles and dozens of reports, guides and interviews on natural health topics, reaching millions of readers with information that is saving lives and improving personal health around the world. Adams is a trusted, independent journalist who receives no money or promotional fees whatsoever to write about other companies' products. In 2007, Adams launched EcoLEDs, a maker of super bright LED light bulbs that are 1000% more energy efficient than incandescent lights. He also founded an environmentally-friendly online retailer called BetterLifeGoods.com that uses retail profits to help support consumer advocacy programs. He's also the founder of a well known HTML email software company whose 'Email Marketing Director' software currently runs the NaturalNews subscription database. Adams volunteers his time to serve as the executive director of the Consumer Wellness Center, a 501(c)3 non-profit organization, and enjoys outdoor activities, nature photography, Pilates and adult gymnastics. He's also author of numerous health books published by Truth Publishing and is the creator of several consumer-oriented grassroots campaigns, including the Spam. Don't Buy It! campaign, and the free downloadable Honest Food Guide. He also created the free reference sites HerbReference.com and HealingFoodReference.com. Adams believes in free speech, free access to nutritional supplements and the ending of corporate control over medicines, genes and seeds. Known as the 'Health Ranger,' Adams' personal health statistics and mission statements are located at www.HealthRanger.org

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