Summary

Original source:
http://news.com.com/Yahoo+clamps+down+on+Claria+adware/2100-1024_3-5300287.html

Details

• Yahoo strengthened its new anti-spyware application to detect pop-up advertising software, including that of its longtime partner Claria, formerly known as Gator.
• The Web portal said this week it updated and widely released Anti-Spy, software built into its pop-up blocking toolbar that helps consumers identify nefarious applications known as spyware that can overtake the PC with ads or sniff out personal data such as credit card information.
• The update includes detection for adware, or software that monitors Web surfing behavior to deliver online ads, but which is thought of as a less-threatening cousin to spyware.
• "We listened to the feedback we received from our users during the beta period, and have made a few minor modifications to Anti-Spy," Yahoo spokesman Aaron Ferstman wrote in an e-mail.
• He added that the changes are designed to help people identify programs that are potentially harmful or those that just might need attention.
• However, the move could put stress on Yahoo's longtime partnership with Claria, one of the largest providers and makers of adware, which is detected and flagged for users of Anti-Spy.
• Yahoo subsidiary Overture Services has had an agreement with Claria since 2002 to provide keyword-related text ads to users of Claria's GAIN (Gator Advertising and Information Network) technology.
• The way it works is that Overture's ads appear on GAIN's pop-up windows, called Search Scout, which are triggered when users type in search queries on sites including Google, Yahoo, Microsoft's MSN and others.
• The ads accounted for as much as 31 percent of Claria's revenue in 2003, or $35.1 million.

Related Articles

Popular Topics: Spyware, Overture, Yahoo, Diabetes, Breast cancer, Prostate cancer, Heart disease, Depression, High cholesterol, Osteoporosis, Vaccines, Autism, ADHD, Infertility, Weight loss, Cancer, Alzheimer's, Trans fats, Acrylamides, Fluoride, Mercury	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/001679.html Reprinting this article: Non-commercial OK, cite NaturalNews.com with clickable link. <a href = "http://www.NaturalNews.com/001679.html">Yahoo, Overture and Claria maintain "buddy" relationships with sleazy spyware pop-up advertising</a>
Receive our Natural Health Newsletter for FREE Subscribe now (it's free!) to win. We randomly choose a subscriber each month to send $100 in eco-home products or a RealGoods.com gift certificate (our choice). Plus, you'll receive FREE news, articles and action alerts from NaturalNews.com editors and join over 800,000 monthly readers who report extraordinary health improvements after becoming a subscriber! Receive breaking news alerts on natural health solutions, renewable energy, the environment, global warming and more. Receive a free instant download of our $29 Secret Sources guide that reveals top sources for little-known health and diet solutions.	Your Email Address: Free Subscription Code: Enter the numbers you see: 100% free of charge. Unsubscribe anytime. Absolutely no spam. We respect your email privacy.
Recommended Special Report: Seven Words that can Change the World by Joseph R. Simonetta Read this special report now... "Seven Words That Can Change the World reveals the astonishing, simple truths that have the power to forever transform our world for the better while freeing our minds from the enslavement of limiting beliefs. This is not a text for the simple-minded; it is a guiding philosophy for the mindful, intelligent few who are wise enough to seek out -- and recognize -- the higher simplicities of truly purposeful living." - Mike Adams, the Health Ranger, editor of NaturalNews.com	More on NaturalNews.com: • Streaming Health Ranger Videos • CounterThink Cartoons • FREE Special Reports • Podcasts