Summary

Original source:
http://www.pandia.com/sw-2004/43-newsletters.html

Details

• This is definitely relevant from a search engine marketing perspective, for several reasons.
• A newsletter helps you develop a routine for adding content to your site.
• Links remain, for now, a principle means by which Google determines both value and relevance of a site for given search terms.
• If you regularly publish articles that benefit your audience then the helpful, web-participatory members of your audience will link to them from forums, their blogs, their websites and possibly other newsletters.
• To further encourage linking consider providing some code for readers to copy and paste.
• The words and phrases in your articles relate directly to what you sell, and as you add more pages to the archive, you increase the chances that one of the pages from your website appear when someone searches for your keywords in the search engines.
• It's vital that you maintain search engine marketing best practices while creating your archive.
• This includes, but is not limited to, creating keyword rich URLs (use the article title, which should be keyword rich in its own right), making all archive pages static rather than dynamic, using your keyword rich article title in archive page title tags, and using keywords in all the link text.
• Help them populate this index with your useful articles and you will end up making more money.
• Once you've established the Freshbot's regular visits you'll have a major advantage over your competitors when Google updates occur and there are any changes to on page optimization best practices.
• Your readers will reward a consistent publication schedule by increasing their open rates (assuming you're providing solid content).
• Garrett French is a search engine engineer for KeywordRanking.com.

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