Summary

One 8 oz serving contains 10% of the daily recommended allowance of calcium and vitamin C, which will appeal to soda drinkers looking for a healthier lifestyle but who don't want to give up their cola habit. In a highly competitive market, it remains to be seen if 7-Up Plus can register impressive sales, especially following the recent release of Pepsi's Sierra Mist.

Original source:
http://www.usatoday.com/money/industries/food/2004-08-15-7up_x.htm

Details

• Cadbury Schweppes (CSG) on Tuesday will introduce 7Up Plus, the latest in the industry's trend toward better-for-you soft drinks.
• The company hopes the low-calorie drink with doses of fruit juice, calcium and vitamin C --- and a little pink coloring and berry flavor --- can help revive a struggling 7Up brand.
• "It's a healthy version of the soft drink, and it's got great flavor and taste," says Randy Gier, 7Up's executive vice president of marketing.
• Clear, caffeine-free lemon-lime drinks such as 7Up have traditionally been perceived as healthier than colas and fueled soft-drink growth in the 1990s.
• Lemon-lime volume in supermarkets this year is down 4.6% vs. a drop of 1.7% for all carbonated soft drinks, according to industry tracker Beverage Digest.
• The $64 billion soft-drink industry's healthier trend is being driven by a loss of sales share by its flagship fizzy drinks to juice and water options.
• Lemon-lime's healthier perception may make consumers more likely to take a better-for-you spin in that category.
• Coke's Diet Sprite will be renamed Sprite 0 by Labor Day.
• Plus has 10% of recommended daily levels of calcium and vitamin C and 10 calories per 8-ounce serving.
• New York University nutritionist Lisa Young says a good diet already supplies sufficient calcium and vitamin C. "Trying to sell it because it has calcium and vitamins is pure marketing," she says.
• "But it certainly beats a regular 7Up that has more sugar."
• Morgan Stanley beverage analyst Bill Pecoriello says Cadbury might do better to focus on Diet 7Up.
• Ads for 7Up Plus by Young & Rubicam in New York feature Kelly Ripa and Regis Philbin in one and Sex and the City stars Cynthia Nixon and Kristin Davis in another.

Related Articles

Popular Topics: 7UP, Calcium, Vitamin C, Diabetes, Breast cancer, Prostate cancer, Heart disease, Depression, High cholesterol, Osteoporosis, Vaccines, Autism, ADHD, Infertility, Weight loss, Cancer, Alzheimer's, Trans fats, Acrylamides, Fluoride, Mercury	Take Action: Support NaturalNews.com Email this article to a friend Share this article on: NewsVine | digg | del.icio.us Permalink to this article: http://www.NaturalNews.com/002593.html Reprinting this article: Non-commercial OK, cite NaturalNews.com with clickable link. <a href = "http://www.NaturalNews.com/002593.html">7Up introduces soft drink with calcium and vitamin C</a>
Receive our Natural Health Newsletter for FREE Subscribe now (it's free!) to win. We randomly choose a subscriber each month to send $100 in eco-home products or a RealGoods.com gift certificate (our choice). Plus, you'll receive FREE news, articles and action alerts from NaturalNews.com editors and join over 800,000 monthly readers who report extraordinary health improvements after becoming a subscriber! Receive breaking news alerts on natural health solutions, renewable energy, the environment, global warming and more. Receive a free instant download of our $29 Secret Sources guide that reveals top sources for little-known health and diet solutions.	Your Email Address: Free Subscription Code: Enter the numbers you see: 100% free of charge. Unsubscribe anytime. Absolutely no spam. We respect your email privacy.
Recommended Special Report: Seven Words that can Change the World by Joseph R. Simonetta Read this special report now... "Seven Words That Can Change the World reveals the astonishing, simple truths that have the power to forever transform our world for the better while freeing our minds from the enslavement of limiting beliefs. This is not a text for the simple-minded; it is a guiding philosophy for the mindful, intelligent few who are wise enough to seek out -- and recognize -- the higher simplicities of truly purposeful living." - Mike Adams, the Health Ranger, editor of NaturalNews.com	More on NaturalNews.com: • Streaming Health Ranger Videos • CounterThink Cartoons • FREE Special Reports • Podcasts