Originally published January 21 2004
Pioneering companies form customer relationships with permission
marketing, but the RIAA nukes the
by Mike Adams (see all articles by this author)
The scorched Earth legal strategy of the RIAA continues: another 532
lawsuits files against unknown persons accused of distributing songs on
the Internet. The RIAA has apparently constructed a lawsuit assembly
line factory and has a team of high-dollar lawyers cutting and pasting
lawsuit verbage from one document to another, oblivious to the reality
that they're simultaneously destroying any hope of future customer
goodwill. I have never seen a for-profit group commit financial
suicide so blindly and rapidly. In an age when most companies are
learning about permission marketing and using technologies like
permission email software to get closer to their customers, the
RIAA is launching nukes. On the receiving end, it isn't a bunch of
thuggish pirates who are being nuked, either: it's 12-year-old girls,
old grandmothers who've never even heard of Tupac, and penniless
teenagers who couldn't afford a $17 CD at the retail store even if they
wanted one.
In other words, the RIAA is suing people who mostly
wouldn't be buying music anyway, and yet the RIAA is destroying any hope
of future sales from these kids who will someday have jobs and actually
enjoy discretionary income.
Watching all this, I can only sit back
and laugh: the RIAA is going to get precisely what they deserve out of
all this -- the vanishing of their way of life.
- WASHINGTON (AP) - The recording industry on Wednesday sued 532
computer users it said were illegally distributing songs over the
Internet, the first lawsuits since a federal appeals court blocked the
use of special copyright subpoenas to identify those being targeted.
- "Our campaign against illegal file sharers is not missing a beat,"
said Cary Sherman, president of the recording association.
- The RIAA said that after its lawyers discover the identity of each
defendant, they will contact each person to negotiate a financial
settlement before amending the lawsuit to formally name the defendant
and, if necessary, transfer the case to the proper courthouse.
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