NaturalNews.com printable article

Originally published January 21 2004

Pioneering companies form customer relationships with permission marketing, but the RIAA nukes the

by Mike Adams (see all articles by this author)

The scorched Earth legal strategy of the RIAA continues: another 532 lawsuits files against unknown persons accused of distributing songs on the Internet. The RIAA has apparently constructed a lawsuit assembly line factory and has a team of high-dollar lawyers cutting and pasting lawsuit verbage from one document to another, oblivious to the reality that they're simultaneously destroying any hope of future customer goodwill.

I have never seen a for-profit group commit financial suicide so blindly and rapidly. In an age when most companies are learning about permission marketing and using technologies like permission email software to get closer to their customers, the RIAA is launching nukes. On the receiving end, it isn't a bunch of thuggish pirates who are being nuked, either: it's 12-year-old girls, old grandmothers who've never even heard of Tupac, and penniless teenagers who couldn't afford a $17 CD at the retail store even if they wanted one.

In other words, the RIAA is suing people who mostly wouldn't be buying music anyway, and yet the RIAA is destroying any hope of future sales from these kids who will someday have jobs and actually enjoy discretionary income.

Watching all this, I can only sit back and laugh: the RIAA is going to get precisely what they deserve out of all this -- the vanishing of their way of life.





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