Cards Against Humanity earned $71,000 in Black Friday sales by charging people $5 — for absolutely nothing
12/14/2015 / By Tara Paras / Comments
Cards Against Humanity earned $71,000 in Black Friday sales by charging people $5 — for absolutely nothing

As bargain hunters flocked to both online and physical shops to hunt for the best Black Friday sales, the company behind the wildly popular “party game for horrible people,” Cards Against Humanity, gave shoppers the best and cheapest deal of all — $5 for nothing.

Yes, you heard that right. While retailers slashed prices to garner the most amount of profit selling their wares, Cards Against Humanity made an astonishing $71,000 by selling shoppers absolutely nothing.

On its website, the usual homepage was replaced with a special Black Friday greeting asking Internet users for their name, email address and credit card details. Shoppers were even asked to tick a box which read: “I understand I am paying Cards Against Humanity $5 and receiving nothing in return.”[1]

The company’s Black Friday pitch read:

On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing,

The greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?”

If I give you $5, will I actually get anything in exchange?

We’re so glad you asked! No.

Why are you selling nothing?

On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.

But really, I’ll get something, right?

No, we’re not even taking your shipping address. All we have to offer is nothing.

And where did all the money go? The company gladly detailed its expenses here.

Source:

[1] GovernmentSlaves.info

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