Popular Articles
Today Week Month Year

Jack Daniel’s facing boycott calls over 2021 drag queen campaign
By News Editors // Apr 10, 2023

The whiskey giant Jack Daniel's now faces calls for boycotts over a 2021 ad campaign that featured drag queens from Ru Paul’s Drag Race.

(Article by Paul Bois republished from Breitbart.com)

The “small town, big pride” campaign enlisted drag queens from the TV show to “produce a series of videos called Drag Queen Summer Glamp, which was released during pride month,” according to Newsweek.

The episodes and other promotional material have been available on the company’s website, which says: ‘Jack Fire and Pride go together like cinnamon and whiskey.’

Despite the campaign being publicized for 22 months, Jack Daniel’s support for the LGBTQ+ community is receiving fresh scrutiny now transgender rights and liberties are a key issue of contention in the culture wars.

A spokesperson for Jack Daniel’s told Newsweek that the distillery makes products “with everyone in mind, including the LGBTQ+ community. As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms.”

Watch below:

The commercial featured several drag queens competing in challenges near the Jack Daniel’s distillery in Lynchburg, Tennessee. The company called it “a bold new experience—for both the queens and their hosts” at the time.

Trinity the Tuck, one of the drag queens featured, said at the time that the whiskey giant “gets drag culture—which is all about celebrating individuality and inviting others to accept you as you are.”

Human knowledge is under attack! Governments and powerful corporations are using censorship to wipe out humanity's knowledge base about nutrition, herbs, self-reliance, natural immunity, food production, preparedness and much more. We are preserving human knowledge using AI technology while building the infrastructure of human freedom. Use our decentralized, blockchain-based, uncensorable free speech platform at Brighteon.io. Explore our free, downloadable generative AI tools at Brighteon.AI. Support our efforts to build the infrastructure of human freedom by shopping at HealthRangerStore.com, featuring lab-tested, certified organic, non-GMO foods and nutritional solutions.

Drag queen Manila Luzon also said, “This is how Pride should be celebrated: with friends—new and old—in a place you would never expect.”

Lauren Richmond, former brand manager for Jack Daniel’s Tennessee Fire, also called it “unexpected partnership” at the time that “reaffirms our commitment to the LGBTQ+ community.”

Backlash and calls for boycotts erupted online after the nearly two-year-old ad campaign resurfaced.

“Jack Daniel’s Whiskey canceled my endorsement deal because I said I opposed sandblasting the word Confederate off a Vanderbilt University building. But they paid these clowns,” lamented Clay Travis.

“Jack Daniel’s GOES WOKE!  The famed whiskey brand is the latest company to push Trans Ideology and Drag Culture to its customer base,” tweeted Oil London

Read more at: Breitbart.com

Take Action:
Support NewsTarget by linking to this article from your website.
Permalink to this article:
Embed article link:
Reprinting this article:
Non-commercial use is permitted with credit to NewsTarget.com (including a clickable link).
Please contact us for more information.
Free Email Alerts
Get independent news alerts on natural cures, food lab tests, cannabis medicine, science, robotics, drones, privacy and more.

NewsTarget.com © 2022 All Rights Reserved. All content posted on this site is commentary or opinion and is protected under Free Speech. NewsTarget.com is not responsible for content written by contributing authors. The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. NewsTarget.com assumes no responsibility for the use or misuse of this material. Your use of this website indicates your agreement to these terms and those published on this site. All trademarks, registered trademarks and servicemarks mentioned on this site are the property of their respective owners.

This site uses cookies
News Target uses cookies to improve your experience on our site. By using this site, you agree to our privacy policy.
Learn More
Get 100% real, uncensored news delivered straight to your inbox
You can unsubscribe at any time. Your email privacy is completely protected.