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Here’s why major corporations are striking inappropriate marketing partnerships with transgender ‘influencers’
By JD Heyes // Apr 10, 2023

The executives who run companies like Nike, Anheuser-Busch, and Kate Spade, whose brand partnerships with controversial trans influencer Dylan Mulvaney have elevated her to today’s popular woke "It girl” (who is biologically male), are not just engaging in virtue signaling.

They are doing so because they have to, in order to avoid failing their all-important social credit score, which could make or break their businesses, the New York Post reported in recent days.

The Human Rights Campaign oversees the Corporate Equality Index (CEI) score, which is crucial for businesses to maintain in order to avoid a negative impact on their social credit score, The Post continued. The CEI score is issued by HRC, the largest LGBTQ+ political lobbying group worldwide, and evaluates how well companies adhere to its rating criteria.

The HRC receives funding from various sources, including George Soros' Open Society Foundation, and as we all know, Soros has used his billions to systematically destroy American and Western society for decades because he obviously derives some perverse pleasure from it.

According to the latest report, more than 840 US companies have achieved high CEI scores. Companies that achieve a total of 100 points receive the highly desired title of "Best Place To Work For LGBTQ Equality." HRC data from last year revealed that 15 of the top 20 Fortune-ranked companies received a 100 percent rating, the report continued.

The HRC was established in 1980 and created the CEI in 2002, with Kelley Robinson as its current president since 2022, who previously worked as a political organizer for Barack Obama's 2008 presidential campaign. The HRC has five main rating criteria, each with its own detailed subsets, that companies must meet to earn or lose CEI points.

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The main categories are: “Workforce Protections,” “Inclusive Benefits,” “Supporting an Inclusive Culture,” “Corporate Social Responsibility and Responsible Citizenship.”

A company or corporation will lose CEI points if it doesn’t comply with HRC’s demand for “integration of intersectionality in professional development, skills-based or other training” or if they don't use a “supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers.”

James Lindsay, a political podcaster who runs a site called New Discourses, compared the Human Rights Campaign to the Mafia, stating to The Post that they administer the CEI ranking "like an extortion racket."

HRC is not a passive organization and sends representatives to corporations every year, giving them a list of demands to comply with in order to earn a high CEI score. If the corporations fail to comply, there is a threat that they will lose their CEI score, The Post continued.

The CEI is one component of the expanding ethical investing movement known as ESG (Environmental, Social, and Corporate Governance) which is actively promoted by the top three investment firms in the country. ESG funds invest in companies that oppose the use of fossil fuels, advocate for unionization, prioritize racial and gender equity over merit in hiring and board selection, among other criteria.

Several sources have told The Post that some American CEOs are more concerned with pleasing BlackRock, Vanguard, and State Street Bank, who are among the top shareholders of most publicly-traded US corporations, than with potentially angering conservatives, The Post said, noting that those firms are top shareholders in Nike, Anheuser-Busch, and Kate Spade.

This week, Dylan Mulvaney's new ad campaigns with Bud Light and Nike have caused controversy, drawing criticism from country star Travis Tritt and Kid Rock, female Olympians, and Caitlyn Jenner, who said about Nike: “It is a shame to see such an iconic American company go so woke! … This is an outrage.”

The Post noted that Mulvaney, a 26-year-old transgender influencer who claimed to transition from male to female in March 2021 but is still biologically male, of course, has reportedly earned over a million dollars from various brand endorsements, including fashion and beauty brands such as Ulta Beauty, Haus Labs, and CeraVe, as well as Crest and InstaCart.

In addition, he has more than 10 million Instagram followers.

Experts suggest that neither Kid Rock nor Mulvaney is the primary audience that America's top executives are trying to impress with this woke nonsense.

“The big fund managers like BlackRock all embrace this ESG orthodoxy in how they apply pressure to top corporate management teams and boards, and they determine, in many cases, executive compensation and bonuses and who gets re-elected or re-appointed to boards,” entrepreneur Vivek Ramaswamy, who is running for president as a Republican and authored “Woke Inc.: Inside America’s Social Justice Scam,” told the outlet. “They can make it very difficult for you if you don’t abide by their agendas.”

BlackRock CEO Larry Fink, who manages assets worth $8.6 trillion and is recognized as the "face of ESG," wrote a well-known letter to CEOs titled "A Sense of Purpose" in 2018. This letter advocated for a "new model of governance" that aligns with ESG principles, emphasizing the importance of a company's social and environmental impact.

“Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”

Fink also let it be known “that if a company doesn’t engage with the community and have a sense of purpose “it will ultimately lose the license to operate from key stakeholders.”

Our society is bifurcating into woke and non-woke factions, and that includes companies. Frankly, it's past time that it happened.

Sources include:



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