Microsoft CEO Satya Nadella revealed to NBC's Lester Holt on NBC Nightly News' January 30 edition that his company hopes to use the latest advancements in AI technology to fight "disinformation" that he fears could result in another Donald Trump win.
"This is not the first election where we dealt with disinformation or propaganda campaigns by adversaries and election interference," Nadella explained to Holt.
"We're doing all the work across the tech industry around watermarking, detecting deep fakes and content IDs. There is going to be enough and more technology quite frankly in order to be able to identify the issues around disinformation and misinformation."
(Related: According to Elon Musk, Microsoft is constructing a real-life Skynet AI program that will supposedly control "every facet" of human life.)
In the future, Microsoft's AI endeavors could make it possible to shut down people's personal computers (PCs), should they be caught accessing or spreading information that Nadella feels is a threat to democracy.
Nadella says he is encouraged by the fact that Big Tech corporations like Microsoft are increasingly partnering with law enforcement to crack down on information that threatens the establishment, but he feels a whole lot more needs to be done to keep a lid on the spread of unapproved information.
"It is about global, societal convergence on certain norms," Nadella told Holt.
"Especially when you have law and law enforcement and tech platforms that can come together, I think we can govern a lot more than we give ourselves credit for," he added about his vision of expanding tech industry control over what people say and do online.
It is a matter of life or death for Nadella and his ilk to control the narrative at all times, otherwise their power, wealth and influence will wane.
"We have to act," Nadella urged. "And quite frankly all of us in the tech platform, irrespective of what your standing on any particular issue is, I think we all benefit when the online world is a safe world."
One of the biggest challenges for Nadella is the fact that not everyone agrees with his authoritarian vision for controlling speech on the internet. If only more people would side with his views, he says, then perhaps the world will one day be controlled by Microsoft, a prospect that Nadella finds thrilling.
"Then the question, again, comes back to: How do we build consensus between parties, candidates and the norms around what is acceptable or not acceptable?" he asked hypothetically.
Nadella does not feel as though his AI plans are a danger to the world. Instead, he finds generative AI to simply be a tool that will help he and his acolytes to achieve their envisioned endgame for the world.
Holt's interview with Nadella also included a bit about Taylor Swift and the growing trend of "deepfakes" in which a person's likeness can be used to create fake video and audio. Nadella is scared of deepfakes, calling the recent Swift saga involving sexually explicit deepfakes "alarming and terrible."
Concerning the upcoming election, Nadella clarified to Holt that there is nothing to worry about since "elaborate measures" are already "in place to protect the election from these issues." Microsoft also already has enough technology in its arsenal to prevent "disinformation" and "misinformation" from influencing Americans to elect an unapproved candidate.
Learn more about how the Censorship Industrial Complex is delving into AI to control the flow of information at Censorship.news.
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